HUMANUM HUIS· FUTURE DRAFTING
The future is changing.
What will you become?
AI is changing what’s possible for your organisation. But knowing what technology can do isn’t the same as knowing what you should do.
We help you figure out what comes next.
Together, we build a Future Draft: a researched, challenged and practical vision of what your organisation could become, with a clear first move toward making it happen.
Free, 30 minutes, online.
What happens when a hard decision meets the evidence?
Every Future Draft begins with a question a leader needs to answer.
SANNE AND HER FIRM ARE INVENTED. THE RESEARCH IS REAL.
Sanne takes over her father’s bookkeeping firm in January. Thirty people, about 300 small-business clients, and AI can now do much of the work the firm bills for.
Sell. Shrink. Rebuild.
Three possible futures, and no obvious answer.
SAID · SANNE, IN THE FIRST SESSION
ROOMS THIS WORK HAS BEEN IN
What is now within reach?
THE HUMAN READINESS GAP
The ceiling on a hard question used to be access. Who could be reached, what could be afforded, how long it would take to find out. AI has lifted that ceiling, and it keeps lifting it, month after month, faster than most of us can keep track of.
Most organisations still meet a consequential decision with whatever happens to be in the room, the people with authority and the reports already on file and the loudest voices, and the easy temptation is to point AI at that same room and make it faster.
Somewhere between those two questions sits what we call the Human Readiness Gap. It looks different in every place we meet it, so we are mapping it from the ground up, one question and one organisation at a time, and one thing we keep finding is that it closes further when people are given room to imagine.
What have we dared to imagine?
HUMANUM HUIS BECOMING
Meet Parker.
Parker Woodroof, PhD.
FOUNDER · AMSTERDAM
Parker Woodroof, PhD, is the founder of Humanum Huis, an Amsterdam-based practice helping leaders make grounded decisions about AI without losing what makes them human. After losing his ring finger in 2024, he leaned on AI simply because his old way of working wasn't available — and it revealed his own habits and blind spots. It echoed a pattern he'd studied for years as Associate Professor of Marketing at UAB, researching how organisations' stories and realities drift apart.
He calls that gap the Human Readiness Gap, and closing it is the core of his method: surfacing what's true, arguing with it, deciding what's next together. He left tenure and moved his family overseas to build it. You get a researcher's rigour, a practitioner's read on organisational culture, and someone who's already made the harder trade himself.
“He got me un-stuck! Parker’s method doesn’t do the research or the writing for me, but it provides the structure I needed to not only do the work but actually feel excited about it.”
Kristine Hurst-Wajszczuk, DMA
Professor of Voice & Opera, The University of Alabama at Birmingham
